Unannounced wedding markets tied to Taylor Swift and Travis Kelce have generated more than $4 million in trading volume on prediction platform Kalshi. According to BeInCrypto, bettors are wagering on the venue, date and wedding party, with the location market drawing $2.26 million and New York priced at 80% odds.

Kalshi says entertainment trading rose from $43 million in 2024 to over $300 million in 2025, while music markets surpassed $400 million in Q1 2026, putting 2026 entertainment volume on pace for $1 billion. Kalshi is targeting a $40 billion valuation in an ongoing funding round, up from $22 billion a month earlier.