🚨 The fragmented encrypted media in Asia challenges the "one-size-fits-all" Western model
A new report from Outset PR finds that the landscape of encrypted media in Asia is highly localized and fragmented, unlike Western markets dominated by a few large outlets. No publication carries wide influence across the region - instead, three distinct media models shape the ecosystem:
• Project-linked media in markets like Vietnam are closely tied to local investment groups.
• Exchange-based networks in China, Hong Kong, and parts of Southeast Asia, where exchanges often sponsor or fund the outlets.
• Organized outlets focusing on trust in Japan and South Korea, prioritizing accuracy and compliance.
These diversities reflect differences in language, regulatory environments, culture, and infrastructure, meaning that Western news in English has limited impact compared to local sources. Trust tends to flow through local editors and community leaders rather than global brands.
