On December 19, news came that the Web3 smart advertising platform Ads3 announced the completion of a new round of strategic financing from Animoca Brands. This round of financing will strongly drive Ads3's global market layout and empower innovation and scaled development of the decentralized advertising ecosystem. Previously, Ads3 had received support from several well-known industry institutions such as Web3 Labs, AB Foundation, and Footprint Analytics. The completion of this financing further reflects the high recognition of leading capital for Ads3's vision of bridging the value systems of Web2 and Web3 and reconstructing advertising infrastructure. The smart advertising system integrates on-chain and off-chain data to automatically match user tags, achieving precise cross-ecosystem delivery. In terms of growth strategy, Ads3 has established exclusive partnerships with several mainstream mobile manufacturers, deeply integrating with the native advertising networks of mobile devices to directly reach a large number of real users in key emerging markets such as Western Europe, Southeast Asia, and the Middle East. This infrastructure-level layout allows Web2 users to seamlessly enter the Web3 ecosystem while also utilizing performance-oriented data-driven billing models such as OCPC and OCPM to help advertisers maximize their return on investment (ROI) under the premise of compliance and efficiency.