In 2025, Justin Sun's operations in the cryptocurrency world remain high-profile, showcasing his classic 'Sun's cut' style: making large investments in hot projects, promoting TRON ecosystem meme coins, and stabilizing his own assets, but also accompanied by controversies and setbacks. Overall, it was more of a year where he was 'harvested' (especially regarding the Trump Family Project) rather than actively harvesting retail investors. Purely factual review, NFA, just watching the drama~
1. Throwing the Trump Family Project (WLFI + $TRUMP)
- Total investment exceeded $75 million to $90 million, becoming the largest investor and advisor of WLFI, and also buying $TRUMP to become the top player.
- Initial paper profit (family project skyrocketed), attended Trump's private dinner, SEC fraud case suspended (suspected political influence).
- September crash: WLFI froze its over $100 million tokens (about $74 million - $100 million), Sun publicly requested unfreezing, relationship broke down. Retail perspective: Sun wanted to pump and sell but was countered, classic 'sickle was instead cut'. Bear market at year-end, family project collapsed, Sun suffered heavy losses.
2. TRON ecosystem meme coin promotion (SunPump platform)
- Launched SunPump zero-fee meme launch platform, personal commitment not to profit from meme coins (profits donated to charity, losses borne personally).
- Q1 'TRON Meme Season 2.0' hype, emergence of SUNDOG, SUNCAT, TRONBULL and other coins, short-term soaring (some increased by 10-50 times).
- But the overall meme market cooled (annual meme market value dropped over 50%), many coins quickly went to zero. Critics say Sun used his influence to pump retail investors, platform fees + ecosystem token TRX benefited indirectly. Year-end new coin launch volume sharply reduced, Sun's pump activity halved.
3. TUSD stablecoin stability crisis
- TUSD (suspected to be controlled by Sun's shadow) reserve gap of $456 million (custodian misappropriated to invest in high-risk projects).
- At the beginning of the year, Sun personally spent over $400 million to maintain stability, avoiding a depeg collapse.
- Accused the custodian of being a 'global fraud group', involved in litigation. Retail perspective: Sun saved the situation to protect the ecosystem, but early promotion of TUSD diverted traffic, indirectly 'harvesting' trust.
4. Other actions and controversies
- Promoted USDD 2.0 stablecoin, market capitalization close to $300 million.
- Sued Bloomberg for leaking positions (over $6 billion TRX).
- August Blue Origin space flight ($28 million ticket), marketing maximized.
- TRON backdoor listed on NASDAQ (stock price skyrocketed in the short term), but suspected political connections aided.
- Overall: TRON chain stablecoin trading volume exceeds Visa, but black and gray industry controversies remain unresolved.
Summary: In 2025, Sun Yuchen bets on Trump's ecological failure (from 'top brother' to 'frozen'), meme coin speculation short-term attracts funds but hard to sustain, TUSD stability burns money. Compared to the past 'harvesting leeks' image, this year looks more like 'self-rescue + layout', losses over $100 million, but the TRON ecosystem remains stable (market cap over $10 billion). Classic in the coin circle: High profile never goes out of style, but political meme risks are maximized 😂. Do you think Brother Sun can turn it around next year?
