🔹Revenue in the industry is forecasted to reach 4.9% by 2026, doubling compared to 2025 thanks to favorable macroeconomic factors
🔸China is the spearhead of recovery with an 8% increase in the U.S., innovations in the premium skincare, haircare, and fragrance segments will drive sales
🔸Experts are most optimistic about premium goods while being cautious with mass-market items due to the effects of a polarized economy
🔸The beauty industry will optimize costs of about $1.7 billion to reinvest and expand profit margins, while the travel retail market is expected to see strong growth again
In a volatile economy, will you prioritize investing in premium cosmetics or switch to using budget products to save money?
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