#叙事才是最好的标的 Cryptocurrency entrepreneurship, stop wasting money! No matter how good the product is, without a good story, it's still useless.

There are too many founders in the crypto circle who have fallen into pitfalls: spending heavily on marketing and events, only to find that the market makes no splash at all. The problem is not that the product is unviable, but that they don't know how to tell a brand story!

It's important to understand that a true brand story is never just about fundraising announcements or sponsored advertisements; it’s about creating an imprint in the user's heart, like Apple's "Think Different". However, many people now treat media exposure as a story, and can't even articulate their brand's core proposition, leading outsourced teams to fabricate narratives, resulting in wasted money and soulless traffic tools.

What’s even more heartbreaking is that, in the eyes of capital, stories are hard currency! Cold numbers are far less persuasive than stories that can touch people's hearts, which explains why some projects with average technology can still secure funding. But crafting a story cannot be outsourced; it has to be refined by the founders themselves, just like watering a plant. The essence of a brand story can only be tuned by oneself.

Currently, media in the crypto field is still being hijacked by traffic, with creators focusing solely on click rates, producing content that is all fast-food marketing, lacking emotional resonance. Rather than blindly chasing data, it's better to calm down and find the core resonances of the brand. If it can touch users in 10 seconds, focus on that, and if depth is needed, choose the right media to refine it slowly.

Ultimately, in the end, cryptocurrency entrepreneurship relies on the product as a foundation, but the story is the key to breaking through! Let's discuss in the comments, what is the most impactful crypto project story you've seen?