They sell emotion to themselves instead of following a system.
Every day, retailers click Buy or Place Bet not because the setup is strong —
but because the moment feels right.
That’s not trading.
That’s impulse marketing.
The system understands one thing very well:
emotion converts better than logic.
So retailers are pushed into:
Overtrading after small wins
Revenge trading after losses
Chasing “today’s opportunity”
Ignoring risk because “this time it’s sure”
Loss phase isn’t accidental.
It’s created when decisions are driven by excitement, urgency, and fear of missing out.
Just like bad ads force users to click without value,
bad trading habits force retailers to act without edge.
Retailers don’t lose because they lack knowledge.
They lose because they lack control.
They treat trading like entertainment — fast, emotional, addictive.
But markets reward boring behavior: patience, discipline, and repetition.
Until a retailer stops reacting like an audience
and starts thinking like a strategist,
the loss phase will keep repeating.
Because markets don’t punish ignorance.
They punish emotional decisions.
Am I right then " ✌️"
