While scrolling through charts today, I saw $ALOU — it was up +41% with a trading volume of $12M.

I froze for a second.

What is $ALOU? I didn’t even know it. I looked it up: $ALOU is a Meme project built around an inside joke based on an athlete’s name on the Base chain. I usually don’t touch this kind of thing because I don’t know how long the joke can stay alive.

But +41% isn’t a small number.

It reminded me of $SHIB in 2021. The first time I saw it, I had the same feeling — “What is this?” — and then it went up a hundredfold. I was still asking “What is this?”

So I have a principle for Memes I don’t recognize: don’t mock it, don’t chase it when it’s pumping, but do remember it—then reassess after three days.

Today’s $12M in trading volume for $ALOU isn’t small for a Meme project. It suggests the crowd isn’t entirely retail traders fighting it out—there’s some smart money in there. They might not just be buying; they could also be selling.

I checked the holder distribution. The top 10 addresses hold 63% of the total supply. That number makes me uncomfortable. High concentration means that once the big holders decide to unload, retail traders almost don’t get any reaction time.

I didn’t buy today.

Noted it. I’ll watch the next day or two to see whether it keeps gaining volume, or whether it starts a sell-off. If volume keeps expanding but the price doesn’t rise anymore, that usually signals distribution. If volume fades, the price pulls back 20%-30%, and then holds steady, that might be the opportunity for the second entry.

Anyway, no rush. In the world of Memes, speed-chasing matters less than waiting for confirmation.