Amid one of the strongest shellings of Odesa by the Russian army and the subsequent large-scale problems with electricity, the saying "only apartments are surrendered in the south" became popular as a response to the attacks by the Russian Federation.
The original author turned out to be the head of SMM at Incrypted, who made a post on Threads against the backdrop of the difficult situation in Odesa after the shellings.
The Incrypted team decided to use a viral meme to support the Ukrainian military and launched limited merchandise to raise funds for their needs.$SOL
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