Trump Media has acquired 451 Bitcoin for an approximate value of $40.3 million, raising its total reserves to 11,542 BTC, valued at over $1,000 million.

📊 Key details of the purchase

Amount acquired: 451 BTC.

Purchase value: around $40.3 million.

Total reserves: 11,542 BTC.

Estimated value of the reserves: over $1,000 million.

Date of the operation: December 22, 2025.

🎯 Trump Media's Strategy

The purchase is part of a crypto treasury strategy, in which the company holds Bitcoin as a strategic asset.

Trump Media had already reported an exposure of $2,000 million in Bitcoin and related assets during 2025.

This move reinforces its positioning as a company with a strong focus on crypto investment and treasury diversification.

🌐 Market Context

The price of Bitcoin at the time of the purchase was around $88,574 per BTC, which explains the total value of the operation.

The trend of companies accumulating Bitcoin on their balance sheets has intensified in 2025, consolidating the narrative of BTC as "digital gold" and a corporate store of value.

The purchase also occurs in an environment where new regulations on cryptocurrencies in the U.S. are being discussed, which could impact the strategy of companies like Trump Media.

⚠️ Risks and considerations

Market volatility: although the purchase reinforces confidence in Bitcoin, the price can fluctuate significantly.

Regulation: possible legislative changes in the U.S. could affect how companies manage their crypto reserves.

Public perception: the association of a media company with large Bitcoin holdings can generate both enthusiasm and criticism, depending on the political and financial environment.