🇬🇧 UK CONSUMER CONFIDENCE — JAN 2026 (GfK) 📊

UK consumer sentiment continued its slow recovery at the start of 2026.

Latest Reading:

• GfK Consumer Confidence: -16

• Dec 2025: -17

• Nov 2025: -19

• Forecast: -16 (in line)

Key Takeaways:

• 2025 ended as a “year of no progress” despite late-year improvements

• Major Purchase Index at -11, signaling better big-ticket demand

• Confidence far above 2022 lows (-49) but still below long-term avg (-10)

Generational Split:

• Ages 16–29: Positive confidence

• Ages 50–64: Still deeply cautious due to cost-of-living pressure

Why it matters:

Improving sentiment helps consumption, but confidence remains fragile, keeping UK growth and BoE policy expectations finely balanced.

📈 Gradual recovery

⚠️ Still not “healthy” confidence

#WEFDavos2026 #CPIWatch #USJobsData

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