The whole internet has been talking about DeepSeek these days.
An AI from China with little funding and promotion scared the Silicon Valley giants into a cold sweat with its 'cheap and easy to use' approach and a few meme-like test images.
This gave me a huge inspiration:
In 2026, the top marketing is not about spending money, but about creating memes.
Whoever can get the community to guess, play, and spread spontaneously will win.
With this perspective, looking back at the operations of the past two days, I found that they are knowledgeable.
They didn't send out those boring technical weekly reports, but instead tossed out a bizarre graphic made up of 24,785 red lobster emojis.
There is a green square embedded in the middle.
No text explanation, just thrown out naked like this.
So what happened? The community exploded.
Some guess this is a self-deprecating joke about 'Red Lobster (the cooked duck flew away)', while others guess it's a hint about 'Matrix Glitch (matrix awakening)'.
It's simply a textbook example of low-cost, high-leverage.
——————————————————————————————————————————
Why do I think this 'riddle person' strategy is promising?
1. Screen core fans
In this restless market, only real holders will take the time to count lobsters and piece together puzzles.
Those who just want to make quick money have long run away from this kind of aimless stuff.
Vanar is purifying the community. Those who stay to play the puzzle game are the backbone of the future ecosystem.
2. Preheat
The blurry screenshot in the second post, although the details are unclear, the title "COMING SOON" has already been revealed.
They are holding back the big moves.
By raising the appetite through early puzzles, when the formal reveal comes (which may be the complete version of Neutron/Kayon), the community's acceptance will be much higher than if an announcement was made directly.
Because this is the answer everyone guessed together.
////
To be honest, the current VANRY price is still bottoming out, and liquidity is not great.
Many people might think this riddle marketing is just being mysterious.
But I actually feel this is a form of 'dark humor'.
In such a poor macro environment, the project side can still afford to play this high-IQ game with the community, indicating their mindset is very stable.
Not in a hurry to pump the price, but in a hurry to build culture.
This could be a signal:
Vanar is transitioning from a 'technology provider' to a 'community co-creator'.
If you're tired of those boring projects that just shout out orders, why not come here and guess the riddle.
Maybe that green square is a ticket to 2026.