📈 Digital brokerage giant eToro has officially led a:
➡️ $12.5M funding round
for Extended, a fully onchain perpetual futures exchange founded by former Revolut employees.
⚡ Extended focuses entirely on blockchain-native perpetual futures trading and has already processed:
➡️ more than $245B in trading volume
across:
➡️ 100+ perpetual markets
as of June.
🧠 The investment signals how traditional fintech and brokerage companies are increasingly racing to expand deeper into:
• DeFi
• onchain derivatives
• and blockchain-based financial infrastructure.
📊 The timing is especially notable as:
• Robinhood recently launched its own blockchain network
• tokenized equities are rapidly gaining traction
• and exchanges continue competing to build fully integrated 24/7 trading ecosystems.
⚠️ The boundaries between:
• traditional brokers
• crypto exchanges
• and derivatives platforms
are now becoming increasingly blurred.
Instead of operating as separate industries, many firms are converging toward the same model:
➡️ one unified platform offering:
• tokenized assets
• perpetual futures
• stablecoin payments
• and global nonstop trading access.
📈 For firms like eToro, the strategy is clear:
capture the next generation of retail and institutional traders before fully onchain finance becomes mainstream infrastructure.
👀 As competition intensifies between:
• Robinhood
• Coinbase
• Hyperliquid
• Binance
• and fintech-native challengers,
the race to dominate the future of global trading is increasingly shifting away from traditional exchanges —
and directly onto blockchain rails.
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