For a while, I repeatedly reviewed various materials on the blockchain game ecosystem, and the more I looked, the more I felt that something was particularly strange. Most projects announce new tasks, new activities, and new economic models, but as soon as the market cools down, these designs become fragile. You can even feel a very clear sense of hollowness; players do not leave anything truly meaningful in this cycle, and developers do not really gain stable users.
It’s as if the entire industry is stuck in 'short-term exchange,' with no one truly achieving 'long-term accumulation.'
The reason I became interested in the structure of YGG is precisely because it goes completely in the opposite direction.
It does not treat players as mere game players but as individuals who continuously accumulate behaviors.
It does not treat games as consumer products but as a track to accumulate experience, identity, and value.
It doesn't even emphasize rewards, but rather the value of the behavior records themselves.
It took me a long time to realize that YGG is not creating a 'blockchain gaming guild,' but is creating a 'player life history system.'
This statement seems grand, but the deeper you delve into it, the more you feel it precisely hits the core problem that the entire blockchain gaming industry has not unraveled.
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Why does player value disappear?
If you break down the life cycle of all blockchain game projects over the past five years, you will find a very obvious path.
Player contributions
Players receive rewards
Reward devaluation
Players.
Leave
Game value goes to zero
The entire loop is like a machine, constantly consuming players' time while almost not retaining any long-term value for players.
In traditional games, this is relatively normal because player value is inherently locked within the game.
But in the world of blockchain games, players should be able to carry identity, carry ability, and carry contributions across ecologies.
However, very few projects have achieved this.
The value of players disappears because there is no network to carry it.
And YGG is precisely restoring this broken chain.
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The core of YGG is not the game, but the 'behavior being preserved.'
I first realized this when looking at those on-chain behavioral certificates.
In traditional games, whatever achievements you complete, dungeons you have cleared, or factions you have joined, once the game is turned off, these records are sealed within that product's world.
But YGG's design allows players to finally have records that can exist across games, projects, and cycles.
Completing tasks will leave proof.
Participation in activities will leave footprints.
Contribution guilds will leave traces.
Participation in governance will leave identity.
Long-term cultivation in certain ecologies will leave accumulated reputation.
These things are neither points nor rewards, but your 'on-chain life history.'
They can be small behavioral fragments, but when they are strung together, they become a highly convincing identity.
More importantly, this identity cannot be resold, forged, or replaced; it can only be accumulated through genuine participation.
When I saw this structure clearly, I suddenly realized something very important:
YGG is turning player behavior into assets that do not expire.
This is more valuable than rewards, more long-term than tokens, and more stable than economic models.
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subDAO is not a branch organization but a 'story container' for players.
Many people mistakenly think that subDAO is a branch of the guild; I initially understood it this way too.
It was only after I deeply analyzed player pathways that I discovered the true significance of subDAO is to preserve player stories.
Each subDAO is like a stage:
The history of a game
A world's task
A type of player culture
An accumulation of a specific ecology
Every action players take here is saved as contextual fragments.
And these fragments combine to form the player's 'on-chain life.'
In the past, player history was retained on game company servers and could be deleted at any time.
And now, for the first time, this history becomes something that players truly own.
I even feel that this structure will change future game developers' views on players.
They no longer face a simple classification of 'new users' versus 'old users,' but rather players with different behavioral histories.
This will allow future games to stratify players like the real world, enabling different types of players to follow different paths.
The entire ecology will thus be more profound, rather than singular as in the past.
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YGG Play: players have finally had a 'professional growth path.'
I later began to elevate my perspective and consider the emergence of YGG Play.
It is not a task system but a 'player ability growth line.'
It breaks down player behavior into:
Participation
Investment
Contribution
Persistence
Collaboration
All of this is automatically parsed into nodes by the system and then recorded.
At first, I thought this mechanism was a bit abstract, but the more I looked at it, the more I felt it was genuinely helping players hone their 'professional abilities.'
A person willing to participate long-term
A person who can continuously learn new games
A person who remains actively stable across multiple ecologies
A person willing to contribute knowledge
A person who can consistently complete tasks
These are abilities that past Web2 games could not recognize at all.
But in YGG, these are written as provable data.
I felt a strong premonition when I saw this.
When the blockchain gaming ecology matures, these actions will become the basic credit for players in the market.
Future game teams will prioritize you based on your behavioral history.
The DAO will pull you into the core based on your long-term contributions,
Projects will judge whether you are a mature player based on your history.
Even guilds will decide your role positioning based on your on-chain records.
This is the embryonic form of 'professional players.'
Not a profession in live streaming, not a profession in esports, but a profession on the blockchain.
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Behavioral certificates allow players to possess value that cannot be eliminated for the first time.
The behavioral certificates of YGG are the soul of the entire system.
The power behind it is simple yet very important:
What you have done is more important than what you have taken.
Rewards will be sold
Assets will fluctuate
Tokens will rise and fall
Games will end
But your behavior will never disappear.
This is a completely new value structure.
In the past, players had to rely on assets to prove themselves; now players can prove themselves through actions.
More critically, behavioral certificates cannot be faked.
It allows those who truly invest long-term to naturally surface, filtering out 'quick arbitrage players.'
At that time, I realized a very strong conclusion:
YGG is not selecting users but is selecting players who are truly willing to participate in the future ecology.
This selection is not control but natural stratification.
As the number of players increases, this stratification will make the entire ecology more stable, healthier, and more durable.
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The player network will replace the game market, becoming the new center of the blockchain gaming world.
If you were to draw the ecological relationships of traditional blockchain games, it would look something like this:
Game center
Players revolve around
Guild assistance
Market fill
But in the structure of YGG, the relationship is completely reversed:
Player-centered
Games revolve around
Developers join
Asset inflow
This reconstruction will lead to a complete change in the power structure of the blockchain gaming world.
Future games will no longer rely on advertisements and subsidies, but on the player network itself.
A network with highly authentic players will itself become the gravitational field of the entire ecology.
I can even imagine a moment in the future when game launches no longer seek traffic but directly connect to the player network of YGG.
It's like how the internet transitioned from the portal era to the social era, where power shifted from producers to users.
And YGG is precisely the node that loosens the power structure.
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The fundamental power: players finally possess 'accumulated abilities.'
The point I resonate with most in my long research on YGG is that it allows players to finally possess steadily growing abilities.
Not combat power, not equipment level, not leaderboard scores, but behavioral ability.
Participation ability
Persistence ability
Collaboration ability
Learning ability
Task completion ability
Cross-game survival ability
These abilities will accumulate like assets and even influence the ecological path of players for the next decade.
This is why I say YGG is not creating a 'guild system' but a 'blockchain life system.'
It allows a player to transition from novice to mature, with every step in between recorded.
As player identity becomes thicker, this network will become more stable.
This cannot be achieved through short-term activities but only through behavioral accumulation.
Only such an ecology can truly withstand the next large-scale outbreak of blockchain games.
Because players are no longer short-term participants, but roles with complete trajectories on the blockchain.
The future blockchain gaming market will definitely gravitate towards this structure.
And YGG is the ecology that is at the forefront of this path.
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