Fundamental analysis in crypto is similar to fundamental analysis in traditional financial markets, but there are some unique characteristics:

According to KuCoin, fundamental analysis in crypto includes many on-chain metrics such as: hash rate, active addresses, transaction value, transaction fees, etc.

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There are also financial indicators: market capitalization (market cap), token supply, trading volume,…

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The actual value of a coin can be divided into speculative value and utility value — fundamental analysis helps distinguish whether the coin has 'use' value or is merely a speculative tool.

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On-chain metrics are very important: for example, hash rate (for PoW networks) indicates security strength, the number of active addresses indicates network usage, etc.

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Advantages of fundamental analysis:

Helps assess the long-term potential of the project: if a coin has a good technology foundation, a strong team, and a clear use-case → it can be a long-term investment.

Reduces pump-dump risk, as you look at the real value, not just short-term volatility.

Filters out 'junk' projects: fundamental analysis helps you identify unsustainable or fraudulent projects.

Limitations:

On-chain data can be complex to analyze if you are not familiar with it.

Does not help well in determining short-term buying and selling timing.

With some new projects, the activity history is very limited → hard to assess.