Ferrari NV's stock took a hit, dropping over 6% on Tuesday — the same day the Italian luxury carmaker unveiled the Luce, its first fully electric ride priced at €550,000. Deliveries are set to kick off in Q4 2026.
The Luce is a five-seater, four-door whip, designed in collaboration with LoveFrom — the design collective led by former Apple Chief Design Officer Sir Jony Ive.
Ferrari's CEO Benedetto Vigna called the car 'the result of five years of work' and emphasized that it is 'at the center of an ecosystem of collaboration with outstanding tech partners.'
The car is equipped with four electric motors — one for each wheel — with a total power exceeding 1,000 horsepower. Its top speed exceeds 310 km/h, with a claimed range of over 500 kilometers.
The car weighs over 2.2 tons; it features a 122 kWh battery based on an 800V architecture. Ferrari reported that over 60 new patents have been filed for the development of this vehicle.
According to Ferrari, most Luce buyers are expected to be first-time purchasers of this brand. Marketing and commercial director Enrico Galliera described the car as 'absolutely stunning' and explained that it is designed for clients 'seeking something completely different — for use in various moments of life.'
Ferrari also stated its intention to expand its presence in markets like China, where electric vehicles are already widespread, and large gasoline-powered vehicles are subject to high taxes.
The interior, developed in collaboration with LoveFrom and long-time Apple supplier Corning, features a dashboard carved from a solid piece of aluminum, a glass central console, and a 21-speaker audio system with 3,000 watts powered by Ferrari's proprietary software. The car retains physical controls, which sets the Luce apart from competitors relying on touch controls.
Ferrari announced that the Luce chassis is made up of 75% recycled aluminum, and the car's center of gravity is positioned 95 mm lower than the Purosangue model. Head of engineering Matteo Lanzavecchia noted that '95% of the components are new.'
Ferrari stated that it will continue to produce cars with six, eight, and twelve-cylinder engines alongside the Luce model.