Sister just became the co-CEO and spoke the truth in an interview.
Truth One: Exchanges are also businesspeople
He Yi personally admitted that, knowing some Memes will eventually go to zero, users want to play. If they don't list these coins, they will lose market share. The platform is walking a tightrope between 'encouraging users to trade more' and 'not getting into trouble themselves.' Therefore, every Meme you chase may just be a traffic business in the eyes of the exchange.
Truth Two: The truth about listing coins and your opportunities
Many people spread rumors about 'sky-high listing fees,' which He Yi denied. She said Binance wants project parties to provide users with airdrops or low-priced tokens, but even this request has been criticized as 'heartless' by some project parties. What does this indicate? Exchanges know that overly inflated prices pose risks to retail investors, and they are helping you fight for 'cheap tokens.' The next time you see a project bringing airdrops to a major exchange, it might itself be a positive signal.
Truth Three: The game rules for whales have changed
Don't be foolish, do you still expect to get rich quick by blindly chasing Memes? Data shows that funds are flowing from speculative coins like Memes to major assets like Bitcoin and Ethereum, or AI coins with real applications. In this market, institutions and retail investors are playing in a 'parallel world': institutions scoop up low-priced tokens during retail panic and sell during high emotions. Your opponents are no longer retail investors like you.
He Yi said that the underlying logic of the crypto market has changed. If you still want to survive in the market and even make some money:
Play Memes like a lottery: Use only the money you can afford to lose, and just have fun. The ones that skyrocket are always just a few, while most have already fallen apart.
Focus on value for major positions: The emphasis should still be on core assets like Bitcoin and Ethereum, or look for opportunities in leading ecosystems.
Learn to 'pick up trash': Pay attention to those that have plummeted, communities that haven't dispersed, and have new narratives. There may be a small rebound in December, but that could be your last chance to exit.
He Yi herself is afraid of being criticized and is reluctant to casually post memes. When even those who create topics start to be cautious, shouldn’t you, who blindly chase high prices, wake up too?
