Sister Yi just became the co-CEO and spoke some hard truths in an interview.

Hard Truth One: Exchanges are also business people

He Yi admitted that, knowing some Memes are bound to go to zero, users want to play, and not listing these coins would mean losing market share. The platform is balancing between "encouraging users to trade more" and "not getting into trouble themselves". Therefore, every Meme you rush into, in the eyes of the exchange, might just be a traffic business.

Hard Truth Two: The truth about listing coins and your opportunities

Many people have spread rumors about "sky-high listing fees", which He Yi denied. She said Binance wants project parties to provide users with airdrops or low-priced chips, but even this requirement has been called "black-hearted" by some project parties. What does this indicate? Exchanges are also aware that excessively high prices are a risk for retail investors, and they are trying to help you secure "cheap chips". The next time you see a project bringing an airdrop to a major exchange, it might be a positive signal in itself.

Hard Truth Three: The game rules for whales have changed

Don't be foolish; do you still expect to get rich by blindly rushing into Memes? Data shows that funds are flowing from speculative coins like Memes to major coins like Bitcoin and Ethereum, or AI coins with actual applications. In this market, institutions and retail investors are playing in a "parallel world": institutions pick up chips at low prices during retail panic and sell when emotions are high. Your competitors are no longer the same retail investors as you.

He Yi said that the underlying logic of the crypto market has changed. If you still want to survive in the market and even make some money:

Treat Memes like lottery tickets: only use what you can afford to lose for fun. The ones that skyrocket are always just a few; most have already dropped significantly.

Focus on core assets: still prioritize Bitcoin and Ethereum, or look for opportunities in leading ecosystems.

Learn to "pick up trash": pay attention to those that have plummeted, the community is still intact, and have a new narrative; there might be a small rebound in December, but that could be your last chance to exit.

He Yi herself has become cautious about casually posting memes for fear of being criticized. When even the creators of topics start to be careful, shouldn't you, who are blindly chasing highs, wake up as well?

Want to know which Meme coin has dropped 90% and has quietly been bottomed out by whales? Hit follow, and in the next article, I will dig into the on-chain data for you.