He Yi mistakenly typed “DYOR” as “DOYR”, and the community immediately turned it into a meme token within minutes.

The story of “DOYR” illustrates the sensitivity (and recklessness) of crypto money flow: just a small typo from an influencer is enough for the market to create an anonymous token and then pump it wildly.

Shortly after, CZ had to clarify: “DOYR is not Do Your Meme” — as a reminder that not every trend is worth jumping into. Hype moments like “typo errors” often cause latecomers to pay the price with shattered accounts.

Crypto certainly doesn't lack illusions, but staying alert is always necessary.

It's really an illusion. 😅