KOL allincrypto reminds us of a minefield that many teams overlook:
Allowing ordinary employees to handle official social media is a highly risky matter that can lead to 'severe incentive imbalances'.
In the cryptocurrency industry, a fake CA or a fraudulent airdrop link can allow employees to earn a salary for 10–20 years in just one day; such odds are enough to tempt people to take risks.
This year, various MEMEs emerging from Binance (such as $TST ,$BNB Card palu, etc.) deserve to be re-examined from this perspective: Is the information entry sufficiently regulated?
A truly mature approach is not to 'trust human nature', but to design systems and permissions that raise the cost of wrongdoing and minimize the space for wrongdoing.
Key social media accounts enable multi-signature/multi-level approval.
Strictly distinguish between content creation and final publishing authority.
Monitor employee and external contact, as well as on-chain related fund flows.
In an industry where 'a tweet doubles the market value', social media is not the publicity department, but the security department.
