YGG isn’t standing still — this week they doubled down. With new partnerships, rising game revenue, ecosystem pool moves and Launchpad traction, YGG’s pivot from guild-only to full Web3 gaming ecosystem is accelerating. Here’s what’s fresh 👇
1. New Partnerships Expand YGG Play’s Reach
Proof of Play — maker of “Pirate Nation” — has joined YGG Play as a publishing partner. Together they plan to bring Arcade-style blockchain games to YGG’s global player base.
This signals that YGG Play isn’t just a single-game experiment — it’s building a cross-studio network for multiple blockchain games, increasing odds of at least one major hit.
The collaboration taps into casual gamers via lower friction games — a shift away from NFT leasing and high-barrier Web3 models.
2. Launchpad Live — YGG Play Offers Real Token Launch Access
YGG Play Launchpad went live in mid-October 2025, marking the beginning of YGG’s new game publishing & token distribution journey.
Through the Launchpad, games under YGG Play (like the in-house title LOL Land, as well as new partners) can release their native tokens to gamers directly — combining gameplay and crypto-economy.
For players, this means early access to in-game tokens, rewards for quests and staking benefits — not just speculative trading.
3. Strong Revenue & Treasury Moves: Gaming Income, Buyback & Ecosystem Pool
LOL Land reportedly crossed US$4.5 million in lifetime revenue, with a chunk coming from the recent months as YGG Play ramps up.
Using revenue from gaming, YGG executed a buyback of 135 ETH (~US$518,000), showing a commitment to returning value to token holders rather than only fundraising.
On top of that, YGG opened a new $7.5 million Ecosystem Pool, allocating 50 million YGG tokens — likely to support future games, liquidity, and yield-generation via its on-chain guild infrastructure.
4. User Engagement Grows — On-Chain Guilds & Community Activity Ramp Up
As part of its shift, YGG is pushing on-chain guild infrastructure: “Onchain Guilds” let communities manage assets, reputations, and rewards transparently via smart contracts — bridging gaming, DAO-style governance, and Web3 social infrastructure.
This builds a long-term foundation where guild participation, community coordination and shared asset ownership become a core part of Web3 gaming — beyond just play-to-earn.
5. Market Risks & Headwinds — But Also Potential for Upside
On the caution side — some recently delisted platforms and overall GameFi sentiment softness have added downward pressure on YGG’s token price, reflecting broad crypto-market volatility.
Regulatory risks and content crackdown (especially for crypto-gaming content on video platforms) remain a wildcard for marketing and user acquisition.
Still — if YGG continues delivering games, revenue, and real user engagement, this moment could be a discounted entry point for long-term believers with conviction.
6. From Guild to Ecosystem: YGG’s Identity Is Resetting — For Real
YGG Play — once a side-project — now feels like the core of YGG’s growth strategy: game publishing, tokenomics, user acquisition, and on-chain infrastructure.
With multiple studios, a Launchpad, guild mechanics and treasury backing, YGG is evolving into a Web3 gaming ecosystem — almost like a cross-between a publisher, a guild, and a community-DAO.
This repositioning could make YGG a long-term infrastructure play in blockchain gaming, rather than a speculative P2E relic.
My Take (Human Insight)
YGG’s recent moves tell me they’ve shifted from playing catch-up to building foundational architecture for Web3 gaming. The combination of real game revenue, buybacks, ecosystem funding, and diversified partnerships suggests this isn’t just hype — it’s strategic reinvention. That said, execution remains key: if YGG Play can deliver consistent quality games + active communities — not one-hit wonders — they can rebuild heavy credibility.
Your Turn
Which part of YGG’s makeover do you think matters most — the in-game revenue & buybacks, the ecosystem pool & guild infrastructure, or the new partnerships & launchpad? 👇
