What exactly happened to Binance in the past 96 hours?

⇒ Traffic supporting the Dubai Blockchain Week

Against the backdrop of the Dubai Blockchain Week, Binance actively builds its brand image, attracting attention from users worldwide.

Leaving two classic belief transmissions

“Bitcoin is the new Gold, Binance is the new Bank”

We are not building an exchange, we are building a financial system for an era

⇒ Power and governance, He Yisheng @heyibinance Co-CEO

CZ has gradually stepped back, with the responsibility taken on by the sister. In fact, for a long time, the sister has already played this role, and this time it should also be for the brand strategy to better establish the governance structure in the future. The global compliance work will be taken over by Teng, and the future planning is becoming clearer.

⇒ Compliance and regional expansion, securing Abu Dhabi global license

Binance @binancezh has become the world's first exchange to obtain the “global license” from the Abu Dhabi Global Market, paving the way for compliant trading in the Middle East market and further enhancing its influence in the region.

⇒ Institutions and traditional finance, breaking through 300 million users and $BNB ETF plan

With 300 million real users, the BNB ETF expected to launch in 2026 continues to expand its presence in the traditional financial market.

⇒ Product Web wallet major update

This wallet update is not just a simple function enhancement; it deeply integrates on-chain signals, social interaction, decentralized trading, and a keyless experience.

Multiple needs can be met in the Binance wallet, completely eliminating the need for other wallets.

Binance wallet invitation code: K8LJSHTF (30% fee discount has been improved)

⇒ Insider trading incident handling

An employee insider trading incident occurred, and the official adopted an open and transparent handling method, showing its emphasis on compliance and integrity with a reward of $100,000, effectively combating internal misconduct. (By the way, I also want to do this)

Binance will transition from the foundation established in the past few years through “traffic + barbaric growth” to comprehensive compliance and a full-stack ecosystem for the future 2025-2030.

Currently, other exchanges are still making partial breakthroughs, while Binance has already connected traffic, products, compliance, institutions, and on-chain ecosystems through a comprehensive layout.

Let's take a look at Binance's “Empire Model”