Strategy (formerly MicroStrategy) purchased 10,624 BTC for $962.7 million between December 1–7, 2025, at an average price of $90,615 per coin. With this acquisition, its total holdings reached 660,624 BTC, valued at around $60 billion. The purchase was funded through At-The-Market sales of MSTR and STRD shares, reinforcing Michael Saylor’s strategy of raising capital via equity to accumulate Bitcoin.
METRICS
The company began its Bitcoin (BTC) accumulation strategy in August 2020. Since then, it has consolidated its position as the largest corporate holder of Bitcoin worldwide. Below are the key figures:
◾ Total investment: $49.35 billion
◾ Average cost per BTC: $74,696
◾ Unrealized profit: $10–11 billion
◾ Bitcoin Yield 2025: 24.7% YTD
◾ Supply share: ~3% of all BTC in existence
Note: The average price of the latest acquisition was $90,615, while the overall historical average cost since 2020 is $74,696.
CONCLUSION
Despite its aggressive accumulation, MSTR shares have fallen more than 50% in the past six months. However, following the announcement, they rose 2.1% in pre-market trading. The strategy reinforces Saylor’s view that Bitcoin is evolving from a speculative asset into a macro asset, supported by institutions and with long-term potential.
Written by GugaOnChain
