Who is Yi He? The quiet power behind Changpeng Zhao now running Binance as its new co-CEO

Yi He Binance co-CEO: Binance Holdings, the world’s largest cryptocurrency exchange, is entering a new era of leadership with the appointment of Yi He as co-CEO, sharing duties with acting CEO Richard Teng, as per a report. The announcement marks the most significant leadership change at the company since Teng succeeded founder Changpeng Zhao, who pleaded guilty to violating US money-laundering laws in 2023, as per a CNBC report.

Yi He Becomes Co-CEO of Binance

Yi He co-founded Binance with Zhao in 2017 and has maintained a relatively low public profile despite playing a central role in the company’s growth. She has been described in media reports as the “Crypto Queen” behind the scenes, influencing major decisions across marketing, investments, and strategic direction. Her social profiles list her most recent role as Chief Customer Service Officer at Binance.