Elon Musk has entered open conflict with the European Union after Brussels slammed his platform X with a staggering £120 million ($140 million) fine—the first major penalty under the bloc’s strict Digital Services Act (DSA). The fine triggered immediate political backlash from U.S. officials, further escalating tensions between Europe and Washington over digital sovereignty and the regulation of American tech giants.
Historic EU Crackdown on Musk's X
The European Commission’s two-year investigation found that X (formerly Twitter) violated several core principles of the DSA, including:
🔹 The paid blue checkmark system, which regulators say misleads users and facilitates impersonation
🔹 A lack of transparency in its ad library, making it difficult to scrutinize sponsored content
🔹 Blocking independent researchers from accessing publicly available data on the platform
This makes X the first company to receive a formal non-compliance notice under the 2022 digital regulation. The fine is broken down as follows:
£45 million for the misleading verification system
£35 million for non-transparent advertising practices
£40 million for restricting research access
Musk’s company now faces 60 to 90 days to comply or risk further penalty payments. The Commission emphasized that this enforcement was not politically motivated but stems from clear regulatory breaches.
U.S. Officials Blast the EU
The decision didn’t go unnoticed in Washington. Secretary of State Marco Rubio denounced it as a direct attack on American tech firms, while Vice President JD Vance accused the EU of penalizing X for "not participating in censorship."
Musk, never one to stay silent, posted a blunt response: “This is bullshit.” A day later, he escalated, stating:
“The EU should be dismantled. Sovereignty should return to nations that represent their own people.”
The U.S. Commerce Department also weighed in. Secretary Howard Lutnick argued the EU’s digital overreach could jeopardize broader trade negotiations, including steel and aluminum tariffs.
EU Defends Action as Neutral
European officials pushed back. Commission spokesman Thomas Regnier clarified that fines were not based on nationality and cited TikTok’s constructive collaboration as an example of avoiding penalties.
“When platforms engage and cooperate with us, fines are not necessary. That was not the case with X,” Regnier said.
The EU has recently stepped up enforcement across tech platforms. Meta was fined £200 million earlier this year for its "pay or consent" ad model.
What’s at Stake?
Musk’s growing defiance highlights a deepening rift between U.S. tech leaders and European regulators. What’s being contested isn’t just money—but the future of online speech, platform accountability, and global tech governance.
If X fails to comply, the EU may impose further periodic fines or ultimately restrict the platform’s operations within its borders. Meanwhile, U.S. officials are signaling potential retaliation—setting the stage for a high-stakes digital showdown between Brussels and Washington.
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