Or has it actually become the "Tencent of crypto" - an 8-layer empire that we use every day without even realizing it?
According to analyst over the past 8 years, Binance hasn't just built a crypto exchange.
They've built an entire massive ecosystem, where everything leads back to Binance: trading, blockchain, wallets, information, investments, payments...
Whatever you do in crypto, you always end up touching Binance. That's exactly why they're stronger than every competitor: a self-sustaining network that grows bigger with more users.
1) The pull from the exchange
@binance is like the "WeChat of crypto".
Tencent started with a chat app â drew in users â expanded into games, payments, cloud.
Binance started with an exchange â drew in traders â expanded into blockchain, wallets, investments, content.
Every day, the exchange handles about $95 billion in trading volume. This massive volume creates the deepest liquidity here. Anyone wanting fast order execution and low slippage has to come to Binance. Gradually, no one can compete anymore.
Bybit is second place, but its spot volume is only 1/5 of Binance. Coinbase has even less.
2) The 8 layers of the Binance empire
Imagine Binance as a city with 8 districts:
Layer 1: Exchange - the shopping mall, most crowded spot
Layer 2: BNB - like local currency to cut fees
Layer 3: @BNBCHAIN - the roads, infrastructure for cheap app running
Layer 4: Launchpool, Megadrop - token launch spot, giveaways
Layer 5: @yzilabs - $10 billion investment fund
Layer 6: Binance Wallet - self-custody wallet, Web3 gateway
Layer 7: CoinMarketCap and Binance Square -price checking, news reading
Layer 8: Binance Pay and Card - real-world payments
Each layer pulls people to the others. For example:
You check prices on CoinMarketCap â tap tobuy â jump to Binance.
You stake BNB in Launchpool â get new tokens
â bring them to the exchange to trade â boosts fees for Binance.
You use the wallet â play Meme Rush â tokens grow big enough â get listed on the exchange.
3) Massive benefits for BNB holders (Not investment advice, bros)
$BNB is the "entry ticket" to the whole ecosystem.
BNB holders get:
53-78% annual yield from Launchpool
Entry to Megadrop
Trading fee discounts
Priority on new tokens
Just in 2024, Launchpool distributed over $1.75 billion in tokens to BNB stakers. And adding other "money-dropping" methods, Binance hands out nearly all CEX industry airdrops (94%).
No place "feeds" its exchange token holders this strong.
4) But there's a big dark side: Most new exchange listings... lose money
Even though $BNB benefits, new tokens make a lot of folks unhappy-for instance, from the start of the year to April 2025, 89% of new exchange tokens dropped in price.
Simply put: The Launchpool profits for those "Brother Báşąng fans" come from other bros buying new tokens at high prices and chasing the top.
5) Why is Binance nearly unbeatable?
Deepest liquidity â every trader has to come back
8-layer ecosystem that feeds itself
Low fees, tons of BNB perks
Tops in key areas like CEX (Binance), DEX (PancakeSwap), info (CoinMarketCap), wallets (Binance Wallet), investments (YZi), payments (Card/Pay)
A competitor company would have to beat Binance across all 8 layers at once - nearly impossible.
6) The future
If Binance improves the quality of tokens it lists and stops "squeezing" new buyers so hard, they'll keep dominating for another 5 - 10 years.
If not, eroding retail trust could become this empire's biggest risk.
