$YGG #YGGPlay @Yield Guild Games
Although much of the Web3 world was busy hyping metaverse land sales that never materialized, Yield Guild Games quietly built a publishing label that generated over six million dollars in gross revenue this year without a single VC deck or token presale.
The division is called YGG Play. It launched in May 2025 with zero fanfare and one browser game: LOL Land, a Monopoly-inspired title where players roll dice, buy properties, and chase premium points. Six months later, the game has done $4.5 million in lifetime revenue, peaking at $2.4 million in a single month. The formula is simple: create something addictive enough for people to play on their lunch breaks, then offer small paid advantages that feel essential once the leaderboard heats up.
Players purchase them with USDC or YGG, convert to in-game currency, and spend on extra dice rolls or property upgrades. Conversion stays high because the top 100 leaderboard earns weekly cash prizes. The Pengu Wonderland expansion turned the map into a penguin-themed casino, pushing average session length past 40 minutes FarmVille territory for a blockchain game.
Next came GIGACHADBAT in September, a baseball clicker where players swing with premium balls to hit home runs and trigger boss raids. The first raid weekend generated $300,000 in bundle sales; the second, with co-op leaderboards, doubled that.
The pattern repeats with every title YGG Play touches. Proof of Play Arcade received a seasonal update and began generating revenue, while Waifu Sweepera minesweeper reskin with anime characters sold out its first bundle in just eleven minutes. None of these games are revolutionary; they’re polished, fast, and designed to convert bored office workers’ pocket change into revenue at scale.
What sets YGG apart is the publishing deal structure. Studios keep 70–80% of revenue, while YGG takes the rest plus a small token allocation if the game has one. In return, the guild handles marketing, payment processing, leaderboard management, and, crucially, player acquisition through its existing quest network. New titles appear on the YGG Play Launchpad with ready-made daily quests. Players chase the points, discover the game, get hooked, and revenue starts flowing almost immediately.
Studios now line up to work with YGG. Traditional Web3 publishers often demand 50% revshare plus half the token supply but deliver poor growth. YGG asks for less and delivers hundreds of thousands of wallets on day one, thanks to its quest network.
The treasury impact is real. Between July and November 2025, YGG routed over $1 million in pure profit from publishing back into buybacks and ecosystem rewards. This is revenue generated from players clicking cartoon baseballs not from selling future promises to venture funds.
The next phase kicks off in January. Six new titles are in soft launch, including a city-builder mixing Pixels farming with SimCity taxation, and a card battler that uses soulbound reputation from other YGG games as hidden modifiers. Each follows the same playbook: launch fast, iterate weekly based on revenue data, keep core loops under two minutes, and make the premium currency feel like a cheat code rather than a paywall.
Other Web3 publishers wait for the perfect AAA blockchain game to bring in the masses. YGG stopped waiting. They built simple, fast-loading “slot machine” style games on-chain and discovered the audience was already there they just needed something that delivered a dopamine hit in five seconds. Six million dollars later, the experiment speaks for itself. YGG Play works.
