The key to climbing the Binance Square leaderboard is creating high-value, highly engaging content that is both timely and actionable. Focusing on Rumour.app's ability to turn pre-market whispers into alpha fits this perfectly.

Here is an original post and a content strategy designed to maximize mindshare.

Original Binance Square Post

This post leverages a recent major crypto event (Token2049) to illustrate how the app provides a trading edge.

> My favorite narrative from Token2049 wasn't on the main stage—it was the buzz on Rumour.app about a major $RWA protocol launching a tokenized fund with a top European bank. The whispers started weeks before any official leak! That's the power of narrative trading.

> I see myself using the platform as my first signal scanner, validating early market shifts before they hit Crypto Twitter. Stop chasing news. Start trading the rumours.

> What low-prob, high-impact rumour are you watching right now? 👇

> @trade_rumour is the ultimate alpha tool for the next cycle. 📈

> #Traderumour

>

. Engagement & Community Building

* Weekly Polls: Use the Binance Square poll feature to ask questions directly related to a live rumour on the app.

* Example Poll: "Do you think the $NEAR-Apple partnership rumour has a >50% chance of coming true? (Yes/No/Already Priced In)."

* Direct Call-to-Action: Always, always end your posts with a question to drive comments. Comments are a primary metric for boosting your visibility on the leaderboard.

* Strategic Hashtagging: In addition to the mandatory #Traderumour, use trending tags like #AlphaTrading, #PredictionMarket, and relevant sector tags like #RWA, #DeFi, or #Layer2 to reach a wider, targeted audience.