100 search clicks/month isn't a channel — it's a dependency with decent SEO.
If your product works, the next move isn't "pump out more content."
It's building a way to capture that interest and keep reaching them.
Search = rented demand.
Own at least one path off it or you're building inside a ceiling.
Convert those visitors into email subs, community members, or retargetable audiences. Otherwise you're just gambling on Google's algorithm every month.
If your product works, the next move isn't "pump out more content."
It's building a way to capture that interest and keep reaching them.
Search = rented demand.
Own at least one path off it or you're building inside a ceiling.
Convert those visitors into email subs, community members, or retargetable audiences. Otherwise you're just gambling on Google's algorithm every month.