One thing that gets a project noticed is a story a catchy slogan or a lot of people getting excited can make a project really fast this has happened times before at first it seems like all the attention is a thing after a while something else becomes more important or the design of a project is what really matters I am not talking about how it looks how it is built how does it work how do all the parts fit together how well does it solve the problem it is supposed to solve.
This is where you can tell if a project is a flash in the pan or if it has real value a lot of projects are good at telling a story not as many are good at building a strong foundation or it is easy to talk about a future it is harder to make a system that can actually support it a good project needs more than a good story or it needs to make sense in the world it needs to be thought out and not just thrown together.
I think the crypto market is getting pickier as the industry gets older it is getting harder for projects to succeed on ideas every project will be tested after the first excitement wears off people will start to look at the design of the project they will ask questions like are the incentives does the network make sense is the project built for use or just to sound good can it grow without losing its purpose.
These questions are more important now than ever the next phase of blockchain will be about who can build systems that're worth paying attention to not just who can get attention first that is why projects like Midnight stand out what makes them interesting is not the topic of privacy but the fact that they are trying to build a strong foundation when a project is built with intention it shows that the team understands what is important.
Good design is not just about looking good it is about survival in crypto bad design can be hidden for a while when things are going well everything looks good when things get tough the projects with good design will be the ones that succeed that is why I think the next big change in crypto will not come from a trend but from a quieter realization or the future belongs to projects that are well designed not the ones that are popular.
Attention can start a story only design can keep it going or the projects that are built to last will be the ones that succeed in the end.