A lot of people think of Pixels as just a game. That was
never the full picture.
As we built Pixels, we realized that most Web3 games share
the same problem: how to add ownership to games without breaking their
economies or attracting the wrong users.
The hard part was never putting assets on-chain. The hard
part is managing incentive alignment. And that is the biggest reason so many
Web3 games have struggled.
Over the last year, we've materially improved the economics
within Pixels and gotten much closer to what the market has been chasing for a
long time: sustainable play-to-earn.
That problem became our obsession. That problem is what led
to Stacked. So What Is Stacked?
For players, it is one place to: play games, complete
missions, build streaks, earn rewards, and cash out across a growing ecosystem.
For studios, it is the system underneath that experience:
event tracking, targeting, reward logic, fraud controls, payouts, testing,
attribution, and, increasingly, an Al game economist that helps teams figure
out what to reward and why.
What Stacked means for players
Stacked // UX Example
2009
Featured Quest
Explosive Prodigy
Discover New Tasks
Progra
ETART OURST
Cash out
Explosive Prodigy
Win BIG
+200
CASH OUT!
Play New Ganes
28
For players, the experience is meant to be simple. You
download one app, play real games, get tasks matched to how you play, earn
rewards, and you claim them in one place. That's the experience.
What makes it different is what happens underneath.
Not every player should see the same task. Not every action
deserves the same reward. And importantly: we do not sell personal data to
third parties. Gameplay signals stay inside the Stacked system and are used to
improve reward matching.
The first wave:
Stacked is launching first across our own first-party
ecosystem:
Pixels
Pixel Dungeons
Sleepagotchi
Chubkins in early access
Players should think about this as a soft launch. We're
starting with the games we know best, where we control the loops and understand
the economics, so we can tighten the system before scaling.
For the first few weeks, the rewards feed will focus on
$PIXEL ecosystem games. Over time, more games, more reward types, and more
experiences will appear as the network grows.
The slow start is intentional. As confidence in the system
builds, we'll accelerate user acquisition, grow Stacked more aggressively, and
open the doors to more B2B partners. The first chapter is focused. The latter
ones get much bigger.
What Stacked Means for Studios
For the past year, we've been optimizing the system around
Return on Reward Spend in our core game, Pixels. The latest iterations have
pushed the economics into a far healthier place, with real spend and real burn
happening inside the game loop rather than endless emissions.
So the story is not "maybe this could work
someday."
The story is simple: This works now. It is live today. It
has helped make Pixels profitable.
Now the team is taking what it has learned and building
beyond a single game.
The ecosystem already includes Pixels, Pixel Dungeons,
Sleepagotchi and Chubkins.
That makes Stacked more than just a feature. It is the
shared rewards layer across a growing ecosystem of games. Where $PIXEL fits
A lot of people will understandably ask where PIXEL fits
into all of this.
PIXEL remains an important part of the ecosystem, and the
ecosystem itself is getting broader.
At the same time, Stacked is built to support multiple
reward types. Over time, users will start to see a broader mix inside the app,
including things like Stacked Points and, in some contexts, rewards like USDC.
Long-term, we expect PIXEL to become more staking-centric
inside the ecosystem.
If you follow staking closely, you may have already noticed
that Stacked and Chubkins are now visible in the staking system, and that USDC
support for staking rewards is live as well! That is not accidental. It
reflects where things are heading: from one game and one token loop, toward a
wider ecosystem where staking connects to more surfaces over time.
We'll share more specifics around staking and ecosystem
reward evolution separately as those pieces are ready.Stacked is a rewards app
for players and a rewarded LiveOps engine for games - built from everything we
learned scalingBut at least it’s not pretending to be just another farming game
anymore and honestly, that alone makes it worth paying attention to (for now).
