$OPEN #open Everyone keeps talking about $OPEN like it’s still the same company from 2022.
It’s not.
Today Opendoor confirmed Russell 3000 inclusion effective June 26th. That means passive index money now HAS to start buying shares automatically.
People underestimate how important this stuff is.
More liquidity. More institutional ownership. More analyst coverage. More eyes. These things compound.
I’ve seen this movie before with $CVNA.
Everyone mocked it at the bottom. Then operations improved. Margins improved. Wall Street slowly realized the business wasn’t dying anymore. Then came the rerate.
Opendoor is quietly moving through the exact same transition:
→ Leadership focused on profitability instead of growth-at-all-costs
→ Better spreads and tighter underwriting
→ Faster inventory turns
→ AI replacing massive layers of operational inefficiency
→ Marketplace model lowering balance sheet risk over time
→ Financial services becoming an additional monetization layer
The craziest part?
Most people still think Opendoor is “just flipping houses.”
That’s like saying Uber is “just taxis.”
Or $AMZN was “just books.”
The real value is the infrastructure layer being built underneath residential real estate transactions.
And if management executes, I genuinely think people will look back at these prices and laugh.
Russell 3000 is probably not the end of the story.
long $OPEN