Even great companies can be terrible investments . Get 6 quality ideas daily. Let’s talk about Microsoft — one of the best businesses ever built. World-class products. Dominant market share. Legendary management. But if you bought $MSFT during the Dot-Com Bubble in 2000… You would’ve waited 14 years just to break even. That’s not because Microsoft failed — it kept growing revenues, profits, and innovation. It’s because investors overpaid. When excitement runs wild, even quality stocks can trade at insane prices. And no matter how good the company, paying too much kills returns. This is the harsh truth of investing: You can be right about the business and wrong about the price — and still lose money. So before hitting “buy,” ask yourself: Am I investing for growth… or gambling on hype? Because price always matters. And patience always wins. The best investors don’t just find great businesses — They wait for great prices. That’s not boring. That’s how wealth is built.
