When founders plan a PR announcement for their company or crypto project, one common question comes up: what type of Backlink should be included in the article? Should it be a UTM link, a do-follow link, a no-follow link, or just a clickable link?

Understanding the difference is important because each type of link serves a different purpose.

A UTM link is mainly used for tracking. It allows founders and marketing teams to see exactly where their website traffic is coming from. For example, if someone clicks a link in a media article and lands on your website, UTM parameters help you identify that the traffic came from that specific publication.

A do-follow link is valuable for SEO. These links signal to search engines that the linked website is trustworthy, which can help improve the website’s search rankings over time. Many founders prefer do-follow links because they contribute to long-term visibility.

A no-follow link, on the other hand, tells search engines not to pass SEO value to the linked site. Many major media outlets use no-follow links as a standard policy. While they may not directly boost SEO, they still provide credibility, brand exposure, and real traffic.

Finally, a clickable link simply allows readers to easily visit the website mentioned in the article. Even without SEO benefits, clickable links are useful because they guide interested readers directly to the project’s page.

In reality, there isn’t one “perfect” link type. The best choice depends on the goal of the PR announcement. If the focus is tracking performance, UTM links help. If the goal is SEO, do-follow links are ideal. And if the aim is brand visibility and credibility, even a simple clickable link in a trusted publication can be very valuable.

For founders, the key is not just getting a link—but getting quality media coverage that puts the project in front of the right audience. A strong PR announcement can build trust, attract investors, and drive meaningful traffic, regardless of the specific link type used.