Binance's ICO refers to its own Initial Coin Offering for Binance Coin (BNB) in 2017, raising funds for the exchange's launch, but today "Binance ICO" often means participating in new token sales via their Launchpad (IEOs) or using their Web3 Wallet for decentralized (DEX) token swaps, as direct ICOs (token sales by projects) are risky and regulated differently than IEOs (exchange-backed launches). You can't buy most new tokens directly on the main Binance exchange like stocks; instead, you use your Binance Web3 Wallet to swap stablecoins for new tokens on DEXs or join curated IEOs on Binance Launchpad for vetted projects,

$BNB

BNB
BNBUSDT
854.86
-1.00%