Walrus — Leaderboard Campaign (graphics + copy pack)

Nice brief — I turned that into ready-to-use image concepts, social copy, hashtags, and export specs so you can post immediately or hand to a designer. Pick any concept and I’ll generate the visuals if you want.

1) Visual concepts (pick one)

Concept A — “Private Data, Public Trust”

Mood: sleek, trustworthy, institutional + a hint of mystery.

Composition: dark ocean-gradient background (deep teal → navy). Center: stylized walrus silhouette made of connected nodes (glowing points) to imply Sui graph + erasure-coded blobs flowing beneath as horizontal data streams. Left third: short headline; right third: CTA button-style badge.

Headline (on image): “Walrus — Private Storage, Decentralized Trust”

Imagery: subtle padlock icon, network nodes, floating file fragments.

Fonts: geometric sans (e.g., Montserrat / Poppins), bold headline, regular body.

Use: hero banner, LinkedIn, Medium header.

Concept B — “Performance + Scale”

Mood: energetic, tech-forward.

Composition: bright cyan streaks across a navy background; 3D-ish cube/file icons moving into a distributed network. Foreground: token badge and quick stats ribbon (e.g., “Low cost • Censorship-resistant • Sui-native”).

Headline (on image): “Scale your storage on-chain”

Use: Twitter/X, Binance Square, Telegram.

Concept C — “Friendly Mascot”

Mood: approachable, community-driven.

Composition: warm palette (teal + coral accent). Cute walrus mascot holding a shield-of-data. Large, bold token and short explainer line.

Headline (on image): “Store privately. Build freely.”

Use: Instagram, community posts, merch mockups.

2) Ready-to-post copy (short → long)

Short (for tweets / quick posts)

“Walrus (— private, low-cost, censorship-resistant storage on Sui. Store large files with erasure-coded reliability. Join the movement. #Walrus #DeFi #Sui”

Binance Square / 100–500 character post (example ~210 chars)

“Walrus brings private, scalable storage to the Sui ecosystem. Using erasure coding + blob distribution, Walrus offers cost-efficient, censorship-resistant file storage for dApps and enterprises. Secure your data — build with Walrus. #Walrus #Sui #DeFi”

Long (for Medium / LinkedIn)

“Walrus (WAL) is a Sui-native protocol that provides private, scalable, and cost-efficient file storage. Combining erasure coding with distributed blob storage, Walrus lets developers and organizations store large files in a censorship-resistant manner while maintaining privacy and auditability. Learn how Walrus can power your dApp or enterprise-grade storage needs. #Walrus #Sui #Decentralization”

3) Hashtags & emojis

Hashtags: #Walrus #WAL #Sui #DeFi #Web3 #DecentralizedStorage #Crypto

Emojis (use sparingly): 🦭 🔐 📦 ⚡️ 🌊

4) CTAs

Primary: “Learn more” → link to project site / docs

Secondary: “Join the community” → link to Telegram / Discord

Tertiary (leaderboard specific): “Post & win — climb the leaderboard!” (if part of campaign)

5) Image specs / export recommendations

Square (social / Binance Square / Instagram): 1200 × 1200 px — PNG

Twitter/X hero: 1600 × 900 px — PNG/JPEG

LinkedIn header / Medium banner: 1400 × 425 px

Mobile-first story: 1080 × 1920 px

Resolution: 72–150 dpi for web; keep source at 300 dpi for reuse.

Deliverables: PNG (for crisp UI), JPG (compressed web), and an editable layered PSD / Figma file.

6) Accessibility / alt text

Example alt text for Concept A: “Stylized walrus silhouette formed by network nodes above flowing data streams; headline ‘Walrus — Private Storage, Decentralized Trust’ and token badge.”

Always include alt text when posting.

7) File naming convention (suggestion)

walrus_campaign_conceptA_1200x1200_v1.png

walrus_campaign_conceptB_1600x900_v1.jpg

8) Quick design notes for your designer

Keep iconography simple and modern; avoid clutter.

Use animation for web: subtle node pulses and flowing data lines.

Ensure tois legible at small sizes (use badge with contrast).

If you want, I can:

Generate three final images (Concept A/B/C) in the sizes above and deliver downloadable files, or

Produce a single ready-to-post PNG (tell me which concept and which size).

Which option do you want me to generate now? 🦭

@Wal #wal$WAL