Visa has established a commanding ~90% market share of on-chain card transaction volume, a position cemented through strategic, early partnerships with crypto-native infrastructure providers and exchanges.
How Visa Achieved Dominance: By collaborating early with platforms like Crypto.com, Binance Card, and Coinbase, Visa integrated its payment rails directly into the crypto onboarding and spending flow. These partnerships allowed users to seamlessly convert and spend crypto via Visa debit/credit cards, making Visa the default fiat off-ramp for card-based crypto commerce.
Strategic Significance: First-Mover Advantage: Visa's early bets on crypto infrastructure created a formidable network effect that is difficult for competitors (like Mastercard) to rapidly disrupt.
Bridge Between Ecosystems: Visa acts as the critical bridge connecting traditional finance with the crypto economy for everyday spending.
Data & Trend Influence: This volume provides Visa with unparalleled data on crypto spending patterns, informing its future blockchain strategy and product development.
Looking Ahead: While dominant, Visa faces challenges from direct blockchain-native payment solutions and central bank digital currencies (CBDCs). However, its entrenched position makes it the primary incumbent to beat in the convergence of card payments and digital assets. #bnb #BTC #binanc #crypto #MWAM_Crypto