---本月,日新增280万赞,日新增7400万播放量,日新增4000话题创作者(21期)
注意“日新增4000话题创作者”,这个是抖音创作者的增加数,这个数据极度爆炸,做过市场营销和拉新的应该都懂这个数据的含金量。
只有长周期得人心的meme,才可能有“日新增4000话题创作者”的数据,别老是关注播放量,这个数据才是“meme”的传播力生命力的核心证据。
(附上25年12月数据:新增8848万赞,5431万转推,月新增21.5亿播放量(日均新增7166万)
212万人-200.9万人=月新增11.1万人参与创作(日新增3700人))
相比12月的日新增3700人7166万播放量,1月日新增4000人7400万播放量,1月比12月更加火爆,尤其拉新量。
“拉新”,这里的“新”指的是第一次发布“哈基米”标签人,如果你是第二次发布“#哈基米”标签,那你就不是新人了。
众所周知,“拉新”越到后面越难拉,因为时间一久,第一波粉丝已经全部被拉新了,然后就没有第二波粉丝,meme热度难续,所以这就是“meme周期悖论”。
这也解释了“为什么哈基米视频几乎都是低粉爆款”,因为哈基米是人民喜闻乐见的,不依靠流量推手的。
从2021年诞生,到2026年的1月数据爆炸,已经能完全佐证“哈基米”的生命力传播力和拉新力了。
我们可以自信的宣布---哈基米已经跳出了“meme周期悖论”。
哈基米短视频汇总网站:
https://hajimi-theta.vercel.app
本月哈基米重磅事件:
1、哈基米新解构意象“蟹鸡面”跨年夜火爆出圈,当日以1200万热度值登顶热搜第一。
话题 #吴语区因为蟹鸡面沦陷了# 迅速登上微博热搜,抖音相关短视频播放量 48 小时破 2.5 亿。
2、哈基米音乐《神曼波》登上bilibili2026跨年晚会,并单独成单元剧,时长达5分38秒,可见bilibili对哈基米音乐的重视与看好。
2025 年 12 月 31 日 B 站 “最美的夜” 跨年晚会中,国乐 + 交响乐团改编演绎 “哈基米” 旋律,弹幕被 “DNA 动了” 刷屏,晚会该片段回放量截至 1 月 5 日达 1.2 亿次,成为跨年后热门二创素材。
延伸传播:1 月 1-10 日,B 站 “哈基米跨年舞台” 相关二创视频投稿量超 5000 条,衍生 “国乐 × 哈基米”“跨年名场面” 等标签,播放量累计破 3 亿。
3、哈基米ip商业案列井喷:中国最大的豆浆企业九阳豆浆,推出哈基米南北红豆//豆浆粉礼盒红装;中国最大的辣条企业卫龙食品,推出哈基米新年礼盒装辣条;初元牛奶推出哈基米牛奶;花田萃推出哈基米乳茶9.9 元,1 月便利店销量日均破千瓶;ZEAL推出哈基米宠物牛奶等。
4、z时代亚文化继续破圈:亚文化衍生事件:音 MAD 与二创:1 月 27 日 B 站 UP 主发布《活全家哈基米》人力 VOCALOID 调音视频,24 小时播放量破 50 万,联动《明日方舟:终末地》等 IP,强化 “万物皆可哈基米” 的创作生态。
萌宠圈联动:1 月中旬,抖音发起 “哈基米萌宠挑战”,话题播放量破 8 亿,带动宠物用品 “哈基米周边” 销量增长 180%。
5、z时代年轻人将“哈基米”解构为“快乐年轻”的社交暗号:“如果你懂哈基米,那我你也懂我”、“我说基米,你说曼波”、“谁还不是一只哈基米”、“我的爸爸居然在哼哈基米”等等。
本月抖音点赞量最高的哈基米短视频TOP5:
TOP1、野外偶遇小猫咪和它的宠物鼠#狗 #哈基米#2026
点赞量323万,转推量223万
创作者:麦超(只有9080粉丝)
视频发布时间:2025-12-31 21:05:53
https://www.douyin.com/video/7590007521797016868
TOP2、啊啊啊啊…谁懂啊家人们#萌宠创作者计划 #萌宠 #猫咪 #萌娃和萌宠 #哈基米
点赞量176万,转推量59万
创作者:珠珠和啵啵的日常(只有8280粉丝)
发布时间:2026-01-20 01:07:57
https://www.douyin.com/video/7597120568248874729
TOP3、咪鼠前续来了#哈基米#猫咪#狗
点赞量117万,转推量93万
创作者:麦超(只有9080粉丝)
发布时间:2026-01-10 22:50
https://www.douyin.com/video/7593745402970442131
TOP4、看似在工作,其实根本在偷摸哈基米#哈基米
点赞量120万,转推量27万
创作者:老板涮毛肚儿(只有1043粉丝)
发布时间:2026-01-10 23:14:07
https://www.douyin.com/video/7593751482353275813
TOP5、蓬松大白馒头 #大馒头 #馒头 #萌宠 #哈基米
点赞量110万,转推量57万
创作者:小灰麻麻 粉丝数:3.7w
发布时间:2026-01-12
https://www.douyin.com/video/7593751482353275813
January 2026 "#Hajimi" Douyin Data Monthly Report (Still Explosive)
-- This month "#Hajimi" gained:
New likes: 84.2 million
New plays/views: 2.23 billion
New topic creators: 122,000
--- This month daily averages:
Daily new likes: +2.8 million
Daily new views: +74 million
Daily new topic creators: +4,000 (Issue 21)
Special note on “daily new 4,000 topic creators”:
This is the daily increase in Douyin creators using the topic.
This number is extremely explosive. Anyone who has done marketing or user acquisition knows how valuable this metric is.
Only memes that truly capture hearts over a long period can achieve “daily +4,000 topic creators”.
Stop obsessing over view counts — this creator growth number is the core evidence of a meme’s true spread power and vitality.
(Reference — December 2025 data:
New likes: 88.48 million
New reposts: 54.31 million
Monthly new views: 2.15 billion (daily avg +71.66 million)
Creator participation: 2.12M → 2.009M = monthly new 111,000 creators (daily new ≈3,700))
Comparison:
Dec: daily +3,700 creators & +71.66M views
Jan: daily +4,000 creators & +74M views
→ January was even hotter than December, especially in new user acquisition.
Here “new” in “拉新 / acquisition” means: first-time posters using the #哈基米 / #Hajimi tag.
If it’s your second or later post with the tag → not counted as “new”.
Everyone knows: the later stages of user acquisition become harder and harder.
After the first wave of fans is exhausted, there’s usually no second wave → meme heat fades.
This is the classic “meme lifecycle paradox”.
This also explains why almost all Hajimi videos are “low-follower viral hits”:
Hajimi is genuinely loved by ordinary people — it doesn’t rely on traffic manipulation or KOL pushing.
From birth in 2021 to the data explosion in January 2026,
this fully proves Hajimi’s vitality, communication power, and sustained acquisition ability.
We can now confidently declare:
Hajimi has completely broken through the “meme cycle paradox”.
Hajimi short video archive site:
https://hajimi-theta.vercel.app
Major Hajimi events this month:
1. New Hajimi deconstruction “Crab Chicken Noodles (蟹鸡面)” exploded on New Year’s Eve
→ topped hot search #1 with 12 million heat value that day
→ Weibo topic #Wu Dialect Area Falls Because of Crab Chicken Noodles# trended rapidly
→ Related Douyin short videos exceeded 250 million views in just 48 hours
2. Hajimi song “God Mambo” featured prominently at Bilibili 2026 New Year Gala
→ standalone segment lasting 5:38
→ shows how highly Bilibili values and expects from Hajimi music
On Dec 31, 2025 Bilibili “Most Beautiful Night” Gala:
National music + symphony orchestra arrangement of Hajimi melody
→ bullet comments flooded with “DNA moved”
→ that segment replay views reached 120 million by Jan 5
→ became one of the hottest post-New-Year secondary creation materials
Extension: Jan 1–10, “Hajimi New Year Stage” secondary creations on Bilibili >5,000 videos
→ spawned tags like “National Music × Hajimi”, “New Year Famous Scene”
→ cumulative views >300 million
3. Hajimi IP commercializations exploded:
- Joyoung (China’s largest soy milk brand): Hajimi North-South Red Bean Soy Milk Powder gift box (red edition)
- Weilong (China’s largest spicy strip brand): Hajimi New Year gift box spicy strips
- Chuyuan Milk: Hajimi milk
- Huatian Cui: Hajimi milk tea at ¥9.9, Jan daily convenience store sales >1,000 bottles/day
- ZEAL: Hajimi pet milk, etc.
4. Gen Z subculture continues breaking into mainstream:
- Sound MAD & secondary creation: Jan 27 Bilibili UP主 released “Live All Family Hajimi” human VOCALOID video
→ 500k views in 24 hours
→ collab elements with Arknights: Endfield etc.
→ reinforced “everything can be Hajimi” creative ecosystem
- Cute pet circle: mid-Jan Douyin “Hajimi Cute Pet Challenge”
→ topic views >800 million
→ drove Hajimi pet peripheral sales +180%
5. Gen Z has turned “Hajimi” into a social secret code for “happy youth”:
- “If you get Hajimi, you get me”
- “I say Jimi, you say Mambo”
- “Who isn’t a little Hajimi”
- “My dad is actually humming Hajimi”
…and many more
Top 5 most-liked Hajimi Douyin videos this month:
TOP1. Wild encounter: kitten + its pet rat #Dog #Hajimi #2026
Likes: 3.23 million Reposts: 2.23 million
Creator: 麦超 (Mai Chao) — only 9,080 followers
Posted: 2025-12-31 21:05:53
https://www.douyin.com/video/7590007521797016868
TOP2. Ahhhh… who gets it fam~ #CutePetCreatorPlan #CutePet #Kitten #CuteKidAndPet #Hajimi
Likes: 1.76 million Reposts: 590k
Creator: 珠珠和啵啵的日常 — only 8,280 followers
Posted: 2026-01-20 01:07:57
https://www.douyin.com/video/7597120568248874729
TOP3. Mimi Rat sequel is here #Hajimi #Cat #Dog
Likes: 1.17 million Reposts: 930k
Creator: 麦超 (Mai Chao) — only 9,080 followers
Posted: 2026-01-10 22:50
https://www.douyin.com/video/7593745402970442131
TOP4. Looks like working, but secretly doing Hajimi #Hajimi
Likes: 1.20 million Reposts: 270k
Creator: 老板涮毛肚儿 — only 1,043 followers
Posted: 2026-01-10 23:14:07
https://www.douyin.com/video/7593751482353275813
TOP5. Fluffy big white steamed bun #BigSteamedBun #SteamedBun #CutePet #Hajimi
Likes: 1.10 million Reposts: 570k
Creator: 小灰麻麻 — 37k followers
Posted: 2026-01-12
https://www.douyin.com/video/7593751482353275813


