As of late January 2026, Google has indeed begun rolling out **Project Genie**, an experimental research prototype that allows premium subscribers to generate and explore interactive, playable 3D worlds.
This move marks a shift from static generative AI (like images or text) toward "World Models" that simulate physics and real-time navigation.
## Key Features of Project Genie
* **Prompt-to-World Generation:** You can create a world by typing a natural language description (e.g., "A cyberpunk city in the rain") or by uploading an image to serve as the visual foundation.
* **Real-Time Interaction:** Unlike a pre-rendered video, the world is generated on the fly. As you move, the AI renders the path ahead in real time at roughly **720p resolution and 24 FPS**.
* **Avatar & Perspectives:** You can define your character (an astronaut, an animal, a car) and choose between **first-person or third-person** views.
* **The "World Sketching" Phase:** Powered by the **Nano Banana Pro** model, this allows you to preview a sketch of your world and fine-tune it before "jumping in."
* **Remixing:** You can build on top of worlds created by others or your own past generations to expand or change the environment.
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## Availability and Cost
Currently, the feature is in an experimental "research prototype" phase with specific restrictions:
| Feature | Details |
| --- | --- |
| **Subscription Tier** | Exclusive to **Google AI Ultra** (the highest paid tier). |
| **Price** | Approximately **$249.99/month** (includes 30TB storage and advanced coding tools). |
| **Session Length** | Interactions are currently limited to **60 seconds** at a time. |
| **Eligibility** | Available to users **18+** in the **United States**, with global rollout planned. |
## Why it Matters
While it currently feels like a "mini-game" generator, Google DeepMind views this as a major step toward **Artificial General Intelligence (AGI)**. By teaching AI to understand and simulate the physical world, they are developing systems that can eventually be used for robotics training, architectural modeling, and advanced game development.
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