Binance is actively running rewards and engagement programs: a recent Binance Alpha airdrop event opened with eligibility based on user points, letting many participants claim tokens through the Alpha platform. These kinds of campaigns are designed to increase activity and reward loyal users.
On Binance Square itself, reward-based content continues to draw attention — for example, the $WLFI token reward program features a $40 million airdrop campaign, with weekly distributions to users holding the USD1 stablecoin during the event period. This is intended to push adoption of stablecoin holdings and deeper engagement across Spot, Margin, Funding, and Futures accounts.
WLFI
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