“You have to be passionate about what you're doing. If you're only working hard to make money, it doesn't work. People feel it around you.”

For him, the sweet spot is a practical, actionable purpose bigger than profit, yet concrete enough to act on.

“At Binance, we increase the freedom of money for people around the world. It's not quite saving the world, but something meaningful.”

It’s the ethos he builds by, and therefore became the title of his memoir, Freedom of Money.