Ethereum treasury firm BitMine invests $200 million in MrBeast's Beast Industries
Bitmine Immersion Technologies Inc., the largest corporate holder of the cryptocurency Ether and chaired by Fundstrat’s Tom Lee, said it will invest $200 million for a stake in Beast Industries, the private company behind YouTube star Jimmy “MrBeast” Donaldson.
The move highlights the growing convergence between digital finance and the creator economy, as crypto-native firms look to align with brands that dominate Gen Z and Gen Alpha attention. Beast Industries oversees Donaldson’s sprawling YouTube business — now the platform’s most-watched — and consumer brands including Feastables. In October, it filed a trademark application for “MrBeast Financial,” listing services such as cryptocurrency exchange platforms and consumer lending.
Terms of the investment stake — announced on Thursday — were not disclosed. Bitmine said it would explore ways to collaborate on decentralized finance initiatives, but offered no specifics on product timing or scope. The deal is expected to close Jan. 19.
For Bitmine, which believes the Ethereum blockchain is the foundation of future digital money, the deal offers a high-profile entry into a mass consumer platform with global reach. The company’s stock has come under pressure amid the broader unraveling of the digital-asset treasury bubble, which has strained its core strategy of hoarding Ether as a balance-sheet asset.
“Beast Industries is the largest and most innovative creator-based platform in the world and our corporate and personal values are strongly aligned,” Lee, chairman of Bitmine, said in the press release.
Donaldson’s YouTube channel has more than 460 million subscribers. Bloomberg Businessweek last year pegged his paper net worth at at least $2.5 billion. The year prior, Beast Industries had been valued at more than $5 billion following a fundraising round.
Lee, who prior to his forays into crypto founded researcher Fundstrat Global Advisors, is a popular online fintech personality in his own right. He has parlayed his social-media presence into successful investment products: besides his research firm and crypto endeavors, he now also oversees exchange-traded funds that have attracted billions of dollars.
Bitmine has accumulated billions of dollars of Ether, the second-largest token. Still, that bet has faltered of late: Ether has lost roughly a quarter of its value since an October crypto crash that left sentiment flagging."#MarketRebound #WriteToEarnUpgrade #StrategyBTCPurchase #mrbeast #Ethereum 
