Every system rewards something.
And whatever it rewards, it multiplies.
In crypto, we’ve seen this pattern repeatedly. When platforms reward volume, we get spam. When they reward speed, we get shallow reactions. When they reward visibility alone, we get noise that looks like engagement but isn’t.
The creator economy is not broken because people lack talent. It struggles because incentives are misaligned. Creators don’t adapt to “what is valuable” — they adapt to what is rewarded.
This is where Plasma introduces an interesting shift. Instead of asking creators to publish more, @Plasma experiments with rewarding how participation happens. Comments, interactions, and originality are treated as signals, not just metrics.
$XPL is not positioned as a shortcut to attention, but as a mechanism that reinforces behavior. When incentives change, behavior changes with them — often without forcing rules or moderation.
What makes this approach different is that it doesn’t try to fix content quality directly. It fixes the reward structure behind it. And history shows that systems with better incentives tend to outlast louder ones.Crypto doesn’t need more noise.
It needs better filters.Whether Plasma succeeds or not, the question it raises is unavoidable:
What kind of behavior do we actually want to reward?
