When you look at Vanar, it feels less like a blockchain experiment and more like something built for people who will actually use it.
Unlike other Layer 1 blockchains that make complicated, techie promises to developers, Vanar built itself from the beginning around one idea: to make Web3 accessible, aspirational and scalable for everyday people. They do not talk about infrastructure; instead, they look to the way users, brands and creators engage with technology in the real world.
Vanar's point of differentiation comes from the proven track record of their team. While most Layer 1 blockchains say they are building for the future of crypto, many of the people who are building Vanar have significant experience working with gaming companies, content providers and global brands. This experience is critical when driving adoption because it is very unlikely that someone will adopt this technology simply because they have read a white paper. People will only adopt these technologies by using products they love and enjoy, such as games, virtual worlds, entertainment and interactivity. Vanar has designed its platform to help provide smooth access to this technology for developers to build these types of products.
Vanar has a multiple-pronged approach to supporting an ecosystem that integrates multiple sectors (verticals) of business types into one entity. While gaming is at its core with the VGN gaming network supporting scalable, user-friendly blockchain games as a major initiative, the Virtua Metaverse takes things up a notch by creating immersive environments containing digital ownership elements to provide brand-user interaction opportunities within easily recognizable experiences as opposed to something more experimental. Beyond gaming and the Virtua Metaverse, Vanar is working on AI and environmentally friendly projects to bridge the gap between Web2 and Web3 technology for Brands and Users.
The approach of having a multi-product offering is critical because the next generation of Web3 users will come through a variety of methods i.e,
entertainment, social interaction, branded products and services, and while these users may not be aware that they are using blockchain technology under the hood, Vanar's infrastructure has been designed to accommodate this range of user needs without requiring them to have a full understanding of the underlying technologies.
Vanar's VANRY token sits at the center of the company's ecosystem and serves as the basis for all transactions, participation, and value exchange throughout its product network. Rather than providing speculative value, VANRY has significant utility in supporting the growth and sustainability of Vanar's ecosystem.
As Web3 continues its growth from early to mainstream adoption, the value of a user-friendly platform and one that is effectively serving the needs of "real" businesses will far outweigh any short-term hype and promotions of other companies. The focus of the company on providing consumers with a great experience, establishing partnerships with traditional businesses, and developing usable products have positioned them as a true Layer 1 company that is not just for the crypto native, but for the future millions of consumers that may not know they are entering Web3.
In the end, what matters is whether people actually enjoy using it.
