📅 January 20 | United States
For over a decade, Dogecoin has been caught between two opposing realities. On one hand, it has been the eternal meme of the crypto market, fueled by jokes, internet culture, and the occasional endorsement from public figures. On the other, it has maintained one of the largest and most loyal communities in the ecosystem, convinced that DOGE was born for more than just speculation.
📖The new project is called Such and is being developed by House of Doge, the official corporate arm backed by the Dogecoin Foundation, in conjunction with Brag House Holdings, a Nasdaq-listed company with which House of Doge signed a definitive merger agreement last month. Following the closing of that transaction, expected in early 2026, the combined entity will become a publicly traded company.
The Such app, slated for release in the first half of 2026, is aimed directly at the end consumer. The goal is to reduce friction for both those who want to spend Dogecoin and those who want to accept it as a means of payment, without relying on centralized custodians. In its initial version, the app will include self-custodial wallet creation, a real-time transaction feed, and merchant tools known internally as “Hustles”, designed to allow individuals and small businesses to list products or services and manage payments in DOGE.
Development began in March 2025 and is being carried out by a team of 20 people based in Melbourne, Australia, using open-source technology created by the Dogecoin Foundation. Before the public launch, a closed beta is expected, with users invited to test the app and provide feedback. According to its developers, the vision is clear: to allow anyone, from artists to freelancers, to start accepting Dogecoin with just a few clicks.
Topic Opinion:
This represents the most serious moment for Dogecoin in years. Not because it will immediately skyrocket the price of DOGE, but because for the first time, an infrastructure consistent with its original narrative is being built: to be money for ordinary people.
💬 Would you use an app like Such to pay for real services in DOGE?
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