Rakuten, a Japanese conglomerate with an almost $11 billion market cap, plans to let e-pay customers trade XRP and buy it with loyalty points. Rakuten also plans to let customers spend XRP in stores through its e-pay platform. Boundless CEO Shiv Shankar said major Japanese firms are moving into crypto to protect their customer bases.
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Rakuten plans XRP loyalty-point purchases and in-store payments
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