A lot of people are content creators, and many of you want to become one. But there’s always one question that demotivates creators:

“Why is my content not getting attention?”

Or if you’re new: “Where should I start on Binance Square?”

Here are the key things you should focus on.

1. Decide Your Account Niche (Most Important)

This is the foundation of your creator journey.

You must decide what area of crypto you want to focus on, for example:

  • Crypto news

  • Technical analysis & education

  • On-chain analysis


  • Trading psychology

  • Beginner guides

  • Fundamental research

Your niche is your identity.

2. Stick to One Niche

After choosing your niche, don’t switch.

Do not post everything on one profile. If you mix airdrops, memes, trading signals, news, and random posts, people won’t know why they should follow you.

You need to give people a reason to remember you.

For example:

I share market insights and post a brief Bitcoin update once every week. So whenever someone wants to understand what’scontent they will get from my profile.

But if you post everything, who will search for you?

👉 A clear niche = stronger personal brand.

3. Quality Over Quantity

Unless you run a news-based account, you don’t need to post 10–100 times a day.

People prefer:

Useful information, Clear charts, Good research and Easy explanations