DALLAS (KDAF) — Fogo de Chão is giving away a year’s worth of free dining—no catch, just churrasco.
To celebrate the launch of its first-ever loyalty program, Fogo Rewards, Fogo de Chão transformed its signature red and green coasters into gold, and the prize is a big one:
Free dining for an entire year for five guests (That’s nearly $3,000 worth of premium fire-roasted meats, handcrafted cocktails, and access to their all-you-can-enjoy market table)
No purchase necessary, just join Fogo Rewards by May 30 and you’re entered to win
Winners will receive a gold-plated dining coaster presented in a bespoke box, accompanied by a premium metal gift card granting access to Fogo’s signature proteins, Bar offerings, and the Market Table.
Fogo Rewards also flips the script on typical loyalty programs with instant perks from your first visit: $1 Caipirinhas, complimentary seafood apps, and premium cut upgrades from your first visit.
“The heart of Brazilian hospitality is about creating moments of genuine delight and generosity, which is exactly what we’ve designed Fogo Rewards to deliver,” said Barry McGowan, Chief Executive Officer at Fogo de Chão. “Unlike traditional programs that make guests wait to accumulate points, we wanted to create something that feels as generous and immediate as our tableside service. From your very first visit, you’ll receive benefits that enhance your Fogo experience, and for five fortunate members, our Golden Coaster will become the ultimate symbol of personalization that places our guests at the center of their dining journey.”
