I've been focused mostly on crypto for the past couple of years, but now that Binance has launched US stocks & ETFs trading, I'm thinking about diversifying my portfolio.
For someone who is used to the volatility of crypto, what are the most important metrics to look at before investing in a US stock for the long term? Revenue growth, earnings, market share, or something else?
I'd love to hear how experienced investors evaluate companies before adding them to their portfolios.