In a move that highlights the cooling enthusiasm for corporate crypto treasuries, Prenetics Global (NASDAQ: PRE), the health-sciences company backed by soccer icon David Beckham, has officially halted its ambitious Bitcoin acquisition program.
Just six months after declaring an "unprecedented commitment" to the digital asset, the Hong Kong-based firm announced on December 30, 2025, that it stopped purchasing Bitcoin as of December 4. While the company will retain its existing stash of 510 BTC (valued at approximately $45 million), it will no longer allocate capital toward increasing that position.
Instead, Prenetics is pivoting its focus—and its cash—entirely toward IM8, its health and longevity supplement brand co-founded with Beckham. The reason is simple: IM8 is booming. The brand has reportedly surpassed $100 million in annualized recurring revenue (ARR) within just 11 months of its launch.
"The phenomenal success of IM8 has exceeded all expectations," said CEO Danny Yeung. "Our board unanimously agreed that the most promising path to creating significant shareholder value is to devote our undivided attention to this opportunity."
This shift marks the end of Prenetics' brief experiment with the "MicroStrategy model," where a non-crypto company uses its balance sheet to stockpile Bitcoin. With Bitcoin prices sagging and the IM8 brand scaling at a rate that outpaces even high-growth tech startups, Prenetics has decided that the certain returns of consumer wellness outweigh the volatility of the blockchain.
#BTC
